Designing Business Signs: Picking the Right Colour

In June 2013, there were 2,079,666 active trading businesses in Australia. If you own a small business, you will be facing a lot of competition. To stand out from the crowd, you should consider investing in your own business sign that can redirect customers directly to your business. Your business sign is the first impression that customers will have, so you want to make sure that it's good. When designing your own business sign, you will want to make sure that you pick the right colour choices. Here's how.

Questions to Ask Yourself First

Before learning about what type of psychological or emotional response that each colour can elicit, there are several questions that you should ponder first. They include:

  • Whether your business already has an established brand colour. If you already have a logo established, you may not want to stray far from that logo, and your business sign should have the same colours. Using the same colours can be beneficial in establishing your brand image to customers; thus, making your store much more memorable.
  • The type of psychological or emotional response that you would like to evoke. Think about the products or services that you are offering and the type of emotional or psychological response that is most appropriate or most suitable. You will want to consider what will motivate your customers the most.
  • Whether the colours that you have chosen are complementary and work well with each other. Put the colours that you have chosen side to side to determine whether they are pleasing to the eye. You don't want to work with only bold colours as it may cause the sign to be more distracting than attractive. If you are unsure of what works and what doesn't, you may want to hire an advertising team to design your business sign for you. 
  • Your budget. Keep in mind that a black and white colour combination will be more legible and also much less expensive. If you would like to incorporate colours in your sign, you should be aware of the fact that you will be paying a lot more. Depending on the type of material that you have chosen for your business sign, you will need to utilize different methods to seal in the colour. 

Meanings Associated with Colours

Once you have answered the questions above and have still decided that you would like to incorporate some colours into your business sign, you should be familiar with the type of message that is associated with different colours. Common meanings associated with colours will include:

  • Happy feelings for yellow. It is no wonder that McDonalds uses yellow for their "happy meals". Yellow signifies happiness, and is a great choice if your brand image is closely related to achieving happiness.
  • Confidence is related to blue. If you want your customers to place trust in your business, you will want to incorporate some blue into your business sign. 
  • Green is associated with health or wealth. 
  • Femininity and love are associated with pink. If you want to promote a sense of sexuality with your products or services, add a splash of pink.
  • Joy and optimism are closely associated with orange. Orange evokes a similar emotional response as yellow. 
  • Purple is used to elicit mystery and wisdom.


By choosing the right colours for your business sign, you can improve your brand image and also attract more customers. By adding some colour to your business signs, you can make them a lot more memorable. Choosing the right colours can be extremely difficult, and you want to make sure that the colours that you have chosen are right for the type of products and services that you are offering. Continue here for more information.